Printing process of pearlescent effect in high-grade cosmetics packaging

Cosmetics are mostly high value-added consumer goods. The appearance of a product has a great impact on the psychology of buyers. Therefore, Cosmetics manufacturers usually make cosmetics packaging very beautiful and intriguing. Of course. This also puts forward higher requirements for printing plants, ink factories and other supporting product manufacturers. Can be found. Quite a number of domestic cosmetic packaging has reached a relatively high level. Compared with similar products in developed countries, it is not inferior. This is the result of diligent and enterprising people in the industry. It is also inseparable from the close cooperation and highly responsible attitude between relevant enterprises. The pearlescent effect of packaging is playing a very important role in the field of cosmetic packaging.

In high-end cosmetic packaging, The role of pearlescent effect is gradually paid attention to by more and more people in the industry. According to our analysis, The reasons are as follows :

(1)  Soft, deep luster in line with the traditional aesthetic;

(2)  The design method is flexible and changeable. Rich in forms;

(3) Easy printing operation,  It can meet the requirements of high-speed packaging and printing.

For the pearlescent effect of paper packaging, most cosmetics manufacturers are no strangers. But some specific problems, Such as: "how is the pearl produced", "how to use the pearl", "how to use the pearl" but not many people understand. By the following introduction, We hope to make you have a deeper understanding of the pearlescent packaging.

(A) How is the pearlescent light produced?

In packaging and decoration, A means of expression that emphasizes strong, warm colors and luster: Such as Western modern style paintings or African, Latin American traditional sentiment, Or the design of Peking Opera costumes. Using bright and showy materials and a variety of bright colors;   But on the other hand, And then there's the reserved. Simple, light, generous and peaceful :  The beauty of jade, pearls and porcelain shows this attitude. This color is light and elegant. Color relationship coordination,  Does not constitute conflict or contrast. In terms of luster, Do not show one's edge. It's warm and soft. Deep and steady. This is a kind of "quiet".

Using ink to make this gloss on the packaging represents a class of ideas. The use of manual technology. Pearlescent printing can paint the ordinary texture of paper with elegant luster, And with different design styles, express elegant aesthetic taste. And that's exactly the taste that goes with cosmetics.

In terms of gloss strength, Pearlescent without metallic luster eye-catching. It shows more of a warm, soft mood. To put it simply, This is an optical interference phenomenon. Light passes through multiple translucent layers. At every level, light is refracted. The "interference" between these refracted rays forms what is called pearlescent light.

As can be seen, This "luminous" form results in two characteristics of pearlescent ink :

(  1)  Introverted deep texture, thickness sense;

(  2)  The uncertainty of the sense of place.

Traditional ink pigments,  Neither organic complexes, inorganic salts nor metallic pigments have these characteristics. So... Pearlescent pigment is defined as an independent light and color expression material.

With the development of technology, The varieties of these pigments are also gradually enriched. Such as :  Merck Series products,  By precisely controlling the thickness of the titanium oxide layer on mica, Can "manipulate" the interference of light. The phenomenon of alternating changes of complementary colors;   Ir.221  Products,  Viewed from most angles, it is a faint yellow;   And when it comes to a particular Angle, It shows a light blue luster. The dynamic change brought about by this contrast. We call this the "Flip effect." Flop  Effect) ".

Due to the unique semi-transparency of pearlescent pigments, they can be used in harmony with traditional colors. So that it can develop a richer color. Sometimes used to add depth and layer to a color;   Sometimes new elements can be added to the original color. As a member of the international fashion Color organization, Merck released the color of the year according to the organization. Use iriodination Paint to interpret, Gives the product packaging new vitality.

(2) How to use pearlescent printing?

In cosmetics, There are many printing and packaging in the pearlescent style. Both hard/cardboard boxes, coated paper labels,  There are also plastic flexible packaging printed in pearlescent color. There are also printed with pearl pattern of hose and so on. These forms are often done by different printing methods. There are big technical differences. We can't just have one solution to every problem. For reasons of space. Nor can we explain the different printing methods here. However, There are some basic principles that we can grasp. For example, a very important element in evaluating the effect is the pearlescent luster strength. In print. This is mainly due to two factors. The number of pearlescent pigments and the arrangement of pigment particles. The former is easier to understand. The more pigments in the ink layer, the better the effect. Of course, after a certain degree of luster will not increase.   The latter means that if the pigment particles can be arranged parallel to the surface of the substrate, The intensity of reflected light is the best;   For the same reason. The smoother the substrate surface, the better. The better the shine effect.

In addition, When mixing printing inks with pearlescent pigments, Should use a good transparent ink mixing oil (  Connecting material)  ,  Otherwise, a large amount of incident light is absorbed in the ink layer after. The reflected light is necessarily weakened.

For packaging products of different materials,  Considering the adhesion and operability of the ink, We will choose different printing methods.

Manufacturers need to start from the product situation, packaging equipment and cost and other factors, All things considered. Certainly judging from the packaging of cosmetics, Visuals and style come first.

(3) How to use pearlescent paint?

How to launch the next generation of products?   How to plan the appearance of cosmetic packaging?   This is the big problem plaguing manufacturers at present. And the bigger the enterprise, The higher the brand positioning, The more careful you have to be. The more difficult the packaging design is to produce. On the other hand, The fierce competition in the market also allows no mistakes. A missed opportunity is hard to recover.

There are many strong, unique vision manufacturers trying to get rid of the embarrassing situation. Develop packaging in a systematic, efficient and scientific way. This is the inevitable orientation of survival and development in this industry.

From the perspective of high-grade decorative raw materials, Pearlescent pigment is such a product. It has wide adaptability and stable performance. And it offers quite a bit of optionality.

"Pearlescent Pigment",  Traditionally, it refers to white pigments that provide a soft, pearly effect. But in fact, this type of pigment processed from mica has long been not limited to this. Merkian